Data Driven Insights for Better Decisions

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Blog

Guided Stakeholder Communications

It is important to analyze and distill raw data into contextually meaningful information for rapid consumption by a wide range of stakeholders with varying roles and responsibilities.

Data visualization is most effective when an explanatory annotation layer is included.

Airtable provides abstracted views from a standard tabular spreadsheet format. These consolidated views enable users to organize, highlight, and share observations, issues, insights, challenges, and opportunities.

In the simple example embedded below, we use Airtable to organize a spreadsheet with multiple columns of information into a gallery or card view. Clicking on a card expands to show all information plus attachments that can be viewed directly. The cards are color coded based on priority(spreadsheet column), a built-in feature.

This model facilitates sharing across a community of stakeholders using a concise format where insights derived from data collection and analysis can be rapidly scanned, assessed, and acted on. The source spreadsheet(called a “base” in Airtable) and gallery are easy to keep up-to-date, and changes are dynamically updated to all active links shared to stakeholders! With Airtable, your organization has a automated record of data management initiatives, work underway, and results available 7x24.

Dave Kinney